Gap still dances through ads - for now
Article Abstract:
The television adverstisements launched by San Francisco, CA-based clothing retailer Gap Inc in 2000 scored well in Ad Track. The commercials used the choreography and music from the classic film 'West Side Story' as new twists to Gap's popular jump, jive and wail spots. According to Ad Track, the spots were very successful with Gap's core target market, the 18- to 24-year-olds.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Look who's talking you onto the Web
Article Abstract:
Seattle, WA-based Internet service provider freeinternet.com has produced a riveting ad campaign that is not only interesting but also appropriate. Its 'Baby Bob' series of commercials features a wisecracking baby with the grouchy, world-weary, jaded voice of a 40-year-old man. 'Bob' plays the role of talk show host who proclaims the advantages of freeinternet.com. In one commercial, he shares the spotlight with basketball start Shaquille O'Neal. USA Today newspaper's exclusive weekly Ad Track poll indicates that the campaign is generally liked by consumers.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Citibank decides that tough financial times call for soft sell
Article Abstract:
Citibank NA has launched new advertisements that show the results of an unwise use of power and remind consumers that money is not everything. While some viewers, such as Oprah Winfrey think Citibank's new advertising campaign is effective, a majority of consumers who participated in USA Today's Ad Track does not like the banks advertisements. Although 23% of consumers ages 30-39 like the advertisements, only 14% like them a lot. Further, 13% 'dislike' the advertisements and only 7% think they are 'very effective.' However, 52% of consumers rate the advertisements as 'somewhat effective.'
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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