On adding value at a trailblazing company

Article Abstract:

Sir Martin Sorrell, head of the United Kingdom's WPP Group PLC, came to the agency 14 years ago after leaving Saatchi and Saatchi. In that time he has built WPP Group PLC into a global advertising powerhouse with the acquisitions of J. Walter Thompson, Ogilvy & Mather and in 2000, Young & Rubicam. The acquisitions have enhanced WPP Group's influence in the international marketplace because the company offers both traditional and non-traditional services. Sir Martin outlines his plans for the company's future in this interview.

United Kingdom, Strategy & planning, Company Planning/Goals, Management, Interview, Sorrell, Marting (British advertising executive), WPP Group PLC

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A growing list of airlines resume image advertising in the aftermath of Sept. 11

Article Abstract:

Delta Air Lines and JetBlue are joining other airlines in a resumption of image advertising aimed at encouraging consumers to return to flying, in the wake of the Sept. 11 hijackings and terrorist attacks. Delta's campaign, by Leo Burnett USA, seeks to remind people of Delta's role in bringing people together via air travel, while JetBlue's campaign suggests opposite reasons to fly, such as being with family versus getting away from family. JetBlue will spend about $2 million on its campaign. Delta's campaign is estimated to cost between $20 million and $21 million.

United States, Scheduled Airlines, Scheduled Air Transportation, Advertising, Advertising Activity, Air Transportation, Scheduled, And Air Courier Services, Marketing, Airlines, Influence, Criticism and interpretation, Advertising campaigns, Corporate image, Leo Burnett Company Inc., Delta Air Lines Inc., DAL, Ad Store, World Trade Center and Pentagon Attacks, 2001, JetBlue Airways

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