EBay readies for airwave ad blitz

Article Abstract:

EBay is supplementing its traditional low-key approach to marketing by launching its first TV advertising campaign which may lead to a national rollout. Analysts believe that the timing for the advertising campaign is not right since there has been an industrywide retreat from the airwaves and most Internet firms are cutting their outlays. The move is also seen as dangerous for EBay which has emerged as one of the few profitable retailers on the Internet due to its ability to grow while spending a pittance on advertising.

Advertising, Online information services, EBay

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Apple licenses Amazon's 1-click

Article Abstract:

Apple Computer Inc on Sep 18, 2000 became the first non-affiliated firm to license Amazon.com Inc's 1-Click feature. Amazon's controversial patented technology allows repeat customers to buy products with one click of the mouse. Apple struck a deal with Amazon to avoid infringing on the patent. In 1999, after Amazon received the patent for the 1-Click feature, it filed a lawsuit against rival Barnesandnoble.com for alleged infringement of the technology.

Book Stores, Alliances, partnerships, Apple Computer Inc.

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