GM chief-to-be planning more cross-marketing

Article Abstract:

General Motors Corp CEO-designate G. Richard Wagoner Jr plans to use the auto company's huge customer database to market a variety of services. He believes that cross-marketing can easily be implemented by GM having a computer system that is able to track whether a customer for one service has used other services. Wagoner is confident that this marketing strategy, which he labeled as 'one company' focus, will increase sales of the auto company.

General Motors Corp.

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GM settles argument with dealerships

Article Abstract:

General Motors Corp (GM) has announced the settlement of a disagreement with its dealerships after 14 months of negotiations. The disagreement stemmed from GM's plan to introduce factory-owned dealerships and sell directly to consumers over the Internet, a move that was frowned upon by the car manufacturer's existing dealerships. Under the agreement with its dealers, GM has agreed not to buy dealerships nor sell cars directly to consumers through its Web site.

Generals Motors Corp.

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Ford dealers fight customer-satisfaction reward plans

Article Abstract:

Ford Motor Co's Blue Oval certification program will give an unfair vehicle pricing advantage to some of its dealers, according to a number of Ford dealers as well as licensing officials in Texas. Ford dealers, especially those who do not wish to participate, said that meeting all the requirements of the Blue Oval program is costly but not being a member will hurt them financially. Ford intends to refund 1.25% of a vehicle's invoice price under the program.

Ford Motor Co.

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