I.B.M. and Dell stake out the little picture in PC's

Article Abstract:

IBM and Dell Computer Corp separately adopt a market-segmentation strategy in new product introductions to succeed in the increasingly price-competitive microcomputer market. IBM sets up the Ambra Computer Corp subsidiary to develop and market state-of-the-art microcomputers aimed at sophisticated buyers who want the best performance for the price. Ambra buys its components and products from Intel, Acer, Wearnes Technology and parent IBM, farms manufacturing out to SCI Systems and directly markets the resulting microcomputers through a Merisel Inc-administered 800 number. The 16 newly introduced Ambra models cost from $999 to $4,999, the most expensive offering dual Intel Pentium microprocessors to support 3D CAD/CAM applications. Dell introduces three new microcomputer lines specifically designed for different market segments. Prices range from $1,349 to $3,749, with the most expensive models offering built-in CD-ROM players for sophisticated users.

Prepackaged software, Management, International Business Machines Corp., IBM, Dell Inc., DELL, Market segmentation, Distribution channels, Product Introduction, Competition, Direct Market Channel, Ambra Computer Corp., IBM Ambra (486-based microcomputer)

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NEC aims to become major U.S. player, too

Article Abstract:

NEC Corp of Japan is planning to become one of the top four microcomputer maker in the US by supporting its US subsidiary, NEC Technologies, with the new Versa color laptop, greater independence and a $400 million semiconductor plant. NEC Technologies will spend $200 million in 1993 on marketing, trying to increase its $1 billion market share. The company has dropped its consumer electronics lines, pushing into the mass merchandising outlets and homogenizing their marketing efforts. NEC is setting up a new California semiconductor plant for scarce memory chips, buying up needed monitor tubes and developing new products. The Ultralite Versa color notebook features a screen that can be converted to a pen-based writing tablet, and can slide into a docking station. Its floppy disk drive accepts a second battery to double operating time.

Computer peripheral equipment, not elsewhere classified, Product Announcement, Investments, NEC Corp., Laptop computers, New Product, Strategic Planning, Market Penetration, Subsidiary Company, NEC Technologies Inc., NEC UltraLite Versa 25C (486-based notebook)

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The PC surge in West Europe

Article Abstract:

Compaq Computer Corp's Eckhard Pfeiffer, president of international operations, discusses Compaq's successful strategy for tapping into the booming market for microcomputers in Europe. Compaq derives at least half of its annual revenue from European sales. The European market is growing at a 25 percent pace, and Compaq's European sales are increasing at nearly 50 percent annually. According to Pfeiffer, Compaq has some 1,500 dealers in Europe, and it sells exclusively through its authorized dealers. Pfeiffer says that Compaq's strong product line of high-end machines does very well in Europe. Pfeiffer also discusses the potentially lucrative market opening up in Eastern Europe.

Europe, Foreign operations, Economic aspects, Compaq Computer Corp., CPQ, Beliefs, opinions and attitudes, interview, Computer Industry, Pfeiffer, Eckhard

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