Broadcast networks are pulling in record amounts of money
Article Abstract:
Almost every television broadcasting company has reported an increase of earning this season due to incredibly popular shows like "Who Wants To Be A Millionaire?"
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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It's going to prove more than a difficult to escape from ABC's campaign for its fall lineup
Article Abstract:
ABC is changing its slogan from 'America's broadcasting company' to 'ABC...definitely.' It plans a promotion with KFC. Viewers in 10 major markets will get a call reminding them to watch ABC programming Friday nights. ABC will promote 'Norm' with displays in men's public restrooms.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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CBS hopes new slot for 'Big Brother 2' soothes sponsors
Article Abstract:
CBS is moving 'Big Brother 2' from 8 p.m. to 9 p.m., Tuesdays to woo back defecting advertisers concerned with profanity and sexual content on TV. The network is hoping children will be in bed so it can target its 18- to 34-year-old market, which has seen a ratings boost the last 2 weeks. Procter & Gamble pulled advertising after the first week claiming to be uncomfortable. CBS won't acknowledge how many other advertisers have left but claims others are jumping in, especially movie companies.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Comment about this article or add new information about this topic:
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