Clear Channel in $3 billion deal to acquire SFX Entertainment
Article Abstract:
The huge broadcasting and outdoor advertising firm Clear Channel Communications Inc. has anounced that it will acquire the producer of entertainment events, SFX Entertainment Inc. for roughly $3.3 billion in stock. The move by Clear Channel is aimed at extending its advertising into concerts and sporting events, whre its ads will reach a coveted consumer group, namely younger men.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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The $1.9 billion Saatchi deal vaults Publicis to the top tier
Article Abstract:
Publicis SA plans to acquire Saatchi & Saatchi for $1.9 billion in stock to form Publicis Groupe. Publicis chief Maurice Levy will head the new group which should be about fifth largest in the world in billings with about $2.2 billion in revenue. Saatchi will be autonomous but not independent, scotching fears of potential conflicts . Bob Seelert will remain chairman Saatchi, and most top ad people have agreed to stay. Publicis plans to pay about $7.50 for each Saatchi share, closing the deal by mid-September.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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J. Walter Thompson will acquire Tonic 360 of San Francisco to help with interactive marketing
Article Abstract:
New York City-based ad agency J. Walter Thompson Co. is acquiring San Francisco, CA-based Tonic 360. Thompson hopes the merger will expand its interactive marketing abilities since Tonic has a specialty in digital branding ad campaigns. The merger talks evolved out of a partnership the two companies devised in Sep. 2000 to land the ad account for Sun Microsystems.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Comment about this article or add new information about this topic:
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