The Ad Council, criticized for its response to Sept. 11, moves ahead with plans to remake itself

Article Abstract:

New York City's Advertising Council is planning an extensive corporate reorganization in response to criticisms on how it has handled itself in the wake of the Sep. 11 terrorist attacks. Pres. and CEO Peggy Conlon says the organization will concentrate on support of the US and its war effort and has formed an Ad Council Coalition Against Terrorism intiative to be run by Michael Sennott and to constitute the trade organization's team for crisis response.

Management dynamics, Marketing/Advertising Methods, Business Associations, Trade Associations, Trade and professional associations, Professional associations, Advertising Council

---

Just how safe is that catalog in your mailbox? The direct mail industry is working on assurances

Article Abstract:

Due to consumer fears of the risk of anthrax in the U.S. mail system, the mail order industry is taking steps to improve security and safety. Steps include closer monitoring of catalog production, sending advance notice of catalogs to consumers, adding company logos and contact information on gift packages not expected by the recipients, and posting catalog content on Web sites. The U.S. Postal Service may lose $3.5 billion in annual revenue if mail volume keeps declining at present rates.

Advertising, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Health aspects, Investigations, Mail-order industry, Mail order business, Postal service, United States. Postal Service, Customer relations, Public relations, Anthrax, War on Terrorism, 2001-

---

Forecasters Expect End to Ad Industry's Recession in 2004

Article Abstract:

Robert J. Cohen of Universal McCann and John Periss of ZenithOptimedia predict that advertising spending will increase in 2004. Cohen sees it growing to $266.4 billion, or a 6.9% increase in domestic advertising expenditures. He recognizes that 2004 political ads and Summer Olympics marketing will influence the spending growth. Perriss sees an increase of 5.1% from 2003. Both men presented their reports to the annual meeting of UBS Media Week.

Forecasts, trends, outlooks, Financial management, Finance, Forecasts and trends, Market trend/market analysis, Advertising, Marketing industry, Company financing

Similar abstracts:

• Abstracts: The agency that gave us a salvo of gerbils tries a more direct sell for Disney's Go.com unit. Ad agencies are warily sizing up their dot-com clients after the market maelstrom
• Abstracts: The secret life of the home computer; while you sleep, your PC might be doing higher math, finding aliens or even making money
• Abstracts: Saying 'it's a lot worse than I thought,' a top forecaster lowers his expectations a second time. Elaborate musical commercials are making a comeback
• Abstracts: BMO sets up $450-million fund for merchant banking ventures. Earnings: BMO profit soars in 2000
• Abstracts: Talisman hungry to tap oil reserves in Libya: Close to striking exploration deal. Canadian 88 writes down reserves, plans assets sale

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.