BBDO may create up to 24 ads for Super Bowl

Article Abstract:

BBDO may create as many as 24 ads in and around the Super Bowl games on Jan 28, 2001. Its client roster includes cingular Wireless, FedEx, Frito- Lay, M nd M/Mars, Pepsi-Cola, Visa, Charles Schwab and Pizza Hut. The wide range of clients does not include dot-com start-ups. While most of its clients are veterans, Cingular, a wireless venture of SBC and Bell South, will be introduced in the game.

Contracts & orders received, Advertising Agencies, BBDO

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Kodak changes focus to link its traditional, digital services

Article Abstract:

Eastman Kodak will unveil a $100-million plan called 'Simple is Smart' that would overhaul its packaging, services and products to bridge traditional film and digital services. The plan will reduce costs for Kodak, while increasing the sales of its premium films, as well as improve marketing for its digital services. Part of the plan calls for the phase out of its Kodak Gold line of photographic films, and new packaging that focuses on usage by lighting conditions rather than film speed.

Strategy & planning, Photographic Film, Photographic Film, Paper, Plate, and Chemical Manufacturing, Eastman Kodak Co.

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Increasing ad budgets pays off for marketers

Article Abstract:

Despite a heavy downturn in the ad industry, many advertisers are finding that increased spending is paying off.

Capital expenditures, Advertising, Advertising and Related Services, Agency Financial Data, Advertising services

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