Kool cigarettes to get ad makeover

Article Abstract:

Brown and Williamson, the No. 3 cigarette maker in the US, is repackaging and repitching its Kool brand as a "natural menthol cigarette" in October 1998. The "B Kool ad campaign for B&W's premium cigarette and the eight-biggest cigarette brand in the US will not be scrapped. But the ad will undergo a makeover to put equal emphasis on promoting the brand through direct mail, bar promotions and event sponsorships. Meanwhile, B&W is currently in the development phase of developing a reduced-smoke cigarette, which does not need a barbecue or an instruction manual to light it.

Comment:

Is repackaging and repitching its Kool brand as a natural menthol cigarette in October 1998

Brown & Williamson Tobacco Corp.

---

R.J. Reynolds tries smoke-screen ad approach

Article Abstract:

R.J. Reynolds is launching an advertising drive that pokes fun at criticisms of cigarette advertising. The print and television ads, which were developed by Mezzina/Brown, tries to capitalize on the increased criticism the cigarette brand has been receiving from different quarters. For instance, a print ad for the campaign shows scenarios where the Camel logo is hidden. The campaign also tries its hand in subliminal advertising. The drive employs the tagline "Mighty tasty!"

Comment:

Launching an advertising drive that pokes fun at criticisms of cigarette advertising

Advertising

---

Low-smoke cigarette lacks sales spark

Article Abstract:

RJ Reynolds (RJR) is reconsidering how it markets its Eclipse cigarette following a disappointing year in test marketing. The Eclipse is a cigarette that produces a lower amount of smoke. However, the senior vice-president of marketing for RJR, David Iauco, said that the firm is committed to the success of Eclipse. RJR has been test marketing Eclipse in markets around the US.

Comment:

RJ Reynolds (RJR) reconsiders how it is marketing its Eclipse cigarette following a disappointing year in test marketing

Similar abstracts:

• Abstracts: Magna wants to help Chrysler, but a takeover's not on the cards. Magna embarks on auto-parts project in Russia
• Abstracts: TCPL CEO to head merged firm. Air Canada's flight plan for 777s excludes India
• Abstracts: Marleau goes out with a bang. BAT drops public sale for Imperial. National regulator may be needed: ME chief
• Abstracts: Canfor to double lumber output. Sitter leaves as Interfor CEO. B.C. logger seeks green blessing
• Abstracts: GM defends move that led to strike. GM shops suppliers for spare parts

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.