Forbes and Fortune are trying to bolster circulation among business movers and shakers
Article Abstract:
Fortune and Forbes are launching new ad campaigns to gain readers and advertising. The magazines face new competition from seven periodicals that focus on high technology, as well as their traditional competitor, Business Week. The Forbes campaign has a budget of $3 to $5 million, and is produced by Merkley Newman Harty, while the Fortune campaign has a budget of $2 million for the fourth quarter, and is produced by Mullen Advertising.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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The WPP Group and Forbes form a partnership in custom publishing
Article Abstract:
Forbes Inc. and the WPP Group are teaming up to form a joint venture in custom publising. The new joint venture will be named Custom Media Group.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Magazines closely weigh ad rates for the fourth quarter and early 2002 in a moribund market
Article Abstract:
Magazine publishers are responding to the heavy economic downturn by raising their ad rates. And ad buyers are taking their time buying ads. Conde Nast is raising rates 4% next year. Forbes, who has been raising rates in years past, will not next year. InStyle will raise rates 10% and the New Yorker is going up 10.5%, with expectations of a decline in ad pages. Meanwhile, the last-minute ad buys for 2001 may not salvage a dismal advertising year.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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