Many analysts think the old-style expensive portal deals deserve more scrutiny from e-tailers
Article Abstract:
Online retailers are re-evaluating how their advertising dollars are spent. Besides TV ads, the practice has been to buy ad space on Web portal pages. Portal companies, like Yahoo, MSN, or AOL, would create a catagory, then let e-tailers bid up the price for the top 3 slots. Often this led to $2 mil or $3 mil per year deals between the portal and e-tailer. Now online retailers are facing a cash squeeze as investors step back from Internet stocks. Also, the e-tail market is anticipating consolidation among different segments. If only 2 or 3 players remain in a given online retail catagory, bidding will fall off further, and portals will see a further erosion of revenue. At the same time, as portal sites a few portal sites gain traffic, advertisers will seek out the top 3 or 5 sites to place their ads.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Prospective dot-com employees, growing in number, are more selective in employment
Article Abstract:
Many employees looking for jobs in the world of dot-com companies are being more selective, after a number of Internet start-up companies have failed. Many employees from the failed companies are now sending resumes to more established online ventures. Employee benefits and salary are being looked at more closely by prospective hires, rather than all-out emphasis on stock options, and new hires also want a job and a company with longevity.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Why purchasing agents turned out to be hard to herd
Article Abstract:
Reflecting on the failure of business-to-business exchanges, analysts noted limited functionality, lack of transaction volume, and lack of appeal to corporate suppliers. Forrester Research analyst Steven J. Kafka predicts that less than 200 marketplaces will survive by late 2003, from the existing 1,000. e2open, WorldWide Retail Exchange, eMerge Interactive and a few others are resurrecting successfully from the ashes.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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