Wooing collegians on campus with, what else, television

Article Abstract:

College Television Network and Burly Bear Network are using different techniques with much success to capture the attention of college students. CTN is seen on 800 campuses, via 2000 monitors 24 hours a day using raw footage from CNN

Cable Networks, Cable and other pay TV services, Cable TV Networks, Management, Cable television broadcasting industry, Cable networks (Television), College students as consumers, College student consumers, Elkin, Jason, Handler, Howard, Laser Video Network Inc., Burly Bear Network, LVNI

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Mixing the offline stalwarts - detergent, cereal, tissue - with online marketing

Article Abstract:

Two reports from Forrester Research and Schneider and Associates have shown how that the consumer goods industry has been slow to effectively use the Internet for marketing and how poorly they launch new products. Forrester shows that manufacturers mostly ignore the Web though about 44% of consumers use the Internet for shopping. Schneider reports that consumer goods companies have ignored basic principles for presenting new products like planning early, marketing as a separate part of the product's development, launching new products, not repackaged ones and keeping CEOs out of the process.

New Media, Packaged Goods Sales, Manufacturing industry, Manufacturing industries, Reports, Consumer goods industry, Internet/Web advertising, Internet advertising, Consumers, Packaged goods, Forrester Research, Schneider and Associates Inc.

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Got sticking power? A tagline and a mustache stop a slide in milk consumption

Article Abstract:

Though the mustache is still used in national ads and not in California ads, "Got milk?" ads and the tagline saved the industry from what seemed like an unstoppable erosion in sales in the early 1990's. Goodby, Silverstein & Partners in San Francisco still does the ads for the California Milk Processor Board. Bozell New York does the ads for Dairy Management Inc., and the Milk Processor Education Program.

Fluid Milk & Cream, Fluid Milk Manufacturing, Campaign Effectiveness, Account Activity, Fluid milk, Campaign Themes, Contracts, Dairy industry, Dairy products industry, Milk, Bozell Inc., Goodby Berlin & Silverstein, Goodby, Silverstein and Partners, California Milk Processor Board, Dairy Management Inc., Milk Processor Education Program

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