Partners bank on MSNBC's future

Article Abstract:

MSNBC founders, Microsoft and NBC, are banking on the TV and Internet news firm to fuel their respective growth. Although Microsoft and NBC are spending and losing hundreds of millions of dollars on the partnership, the two persist to ensure it will deliver profits by year 2001 and succeed in becoming the leader in providing cable television and Internet news. Microsoft hopes to use the MSNBC partnership to penetrate the TV market in the light of declining computer and software sales. NBC, other the other hand, expects that MSNBC will help raise its profits, recoup its programming cost and sliding market share.

Comment:

Founders, Microsoft and NBC, are banking on co to fuel their respective growth

Public affairs, Cable TV Networks, Cable networks (Television), MSNBC Cable Network

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CBS chief to sign off at end of year

Article Abstract:

CBS, a large radio and television broadcasting entity in the US, will be appointing chief operating officer Mel Karmazin as its new head once chief Michael Jordan retires from his position at the end of 1998. The company is presently considered the second-leading television network and the fifth-top media firm. Karmazin is slated to officially take over the firm on January 1, 1999, with an option to eventually become chairman upon a ruling by the CBS board. Jordan indicated that he is stepping down to pursue other opportunities.

Comment:

Will be appointing chief operating officer Mel Karmazin as new head once chief Michael Jordan retires from his position in 1998

Radio & TV Broadcasting, Radio and Television Broadcasting, Broadcasting industry, Broadcasting, CBS Broadcasting Inc.

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MTV Networks chief juggles expectations

Article Abstract:

MTV Networks CEO Tom Freston is faced with the pressure of keeping the company on a youthful growth trajectory despite its huge scale. The company's parent, Viacom, is counting on it to produce ever more cash, as well as be a fountain of youthful ideas for Viacom's other businesses, especially its Paramount film studio and CBS broadcast network. Freston must do all that in the face of the worst ad slowdown in a decade, a levelling-off of new cable subscriptions and intense cable competition.

Cable Television Systems, MTV Networks Inc.

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