Giants engage in battle for billings as DaimlerChrysler conducts assignment review

Article Abstract:

DaimlerChrysler is undertaking a review of its advertising assignments and both True North Communications and Omnicom Group are vying for the $1.3 billion dollar contract.

Advertising, DaimlerChrysler AG, Contracts, Omnicom Group Inc., OMC, DCX, True North Communications Inc., TNO

---

Rapid developments in terror case and varying standards of taste complicate adjustments of ads

Article Abstract:

Taking steps to change inappropriate advertising, the media, agencies and advertisers are all getting negative feedback that varies from different parts of the country. People magazine has made apologies for its inappropriate layout of ads next to New York City carnage. Pepsi will not advertise at all, making the decision day-by-day. Coke will start its Cal Ripkin ads which are thought to represent values which are appropriate in the aftermath of the September 11th disaster.

Marketing procedures, Television, Advertising Activity, Account Activity, Print Media, Consumer Attitudes, Media Business, Psychological aspects, Coca-Cola Co. (Atlanta, Georgia), Influence, Ethical aspects, Advertising campaigns, Media coverage, KO, PepsiCo Inc., PEP, Mass media, Terrorism, Errors, Errors (Mistakes), World Trade Center and Pentagon Attacks, 2001, People Weekly (Periodical)

---

Similar abstracts:

• Abstracts: A Four A's offical suggest a defense for slow times; another looks at standards of taste. A logistics problem prompts the Four A's conference to reassess its format and agenda
• Abstracts: Nonprofit groups are trimming their sails to match the winds of public sentiment. A campaign aims to show that Buffalo isn't just a snowy city
• Abstracts: Rapid growth makes Cisco a new leader; dominance on Internet aids company's rise. Cisco, powerhouse of the Internet, retreats, citing a frail economy
• Abstracts: GM adds child-in-hot-car sensor to host of reminders for drivers. GM Boss sets sights on 28% global share
• Abstracts: Napster appeals an order to remain closed down; Internet music service settles 2 lawsuits. Judge orders Napster to police trading

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.