Carmaker taps into 'American nostalgia'
Article Abstract:
Automobile and truck manufacturers appear to be taking more risks with the $14 billion that they collectively spend each year on advertising. DaimlerChrysler, for example, launched an ad campaign featuring its chief engineer in the 1960s, the late Bob Rodger, as the company's 'soul.' Ad agency FBC Worldwide's creative officer, Bill Morden, noted that mixing footage of Rodger with shots of popular new models reflects the automaker's devotion to making hot cars. A survey showed that the spots tapped American nostalgia and were more popular with older people aged 50- 64.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Dot-com icons fade to black
Article Abstract:
Embattled dot-coms are changing their advertising strategies. Priceline.com is planning on launching new commercials in early 2001 minus William Shatner. Actor Shatner helped turn Priceline into one of the best- known cyberbrands due to the 'Singing Shatner' ads. Shatner became the pitchman for the dot-com firm for 125,000 stock options in Mar 1998. Other dot-coms that have cut their ad icons are Pets.com and Freeinternet.com.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Reebok's 'Survivor'ads split the tribe of viewers
Article Abstract:
Reebok has launched an advertisement campaign which was specifically written to run with the hit reality show 'Survivor.' The commercials created by Berlin, Cameron and Partners, are run ondly during 'Survivor' episodes. The company even hired two cast-off castaways, Stacey Stillman and BB Andersen to appear in cameo roles. The advertisement, entitled 'Nate and Brian' may feature ultimate 'Survivor' Richard Hatch who signed an endorsement deal with Reebok in Aug 2000, after winning his $1 million prize but has yet to appear in a commercial
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
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