Road less traveled leads Cappelli to success
Article Abstract:
Ad Store, based in New York, NY, was established by Paul Cappelli in 1993 to offer services different from those provided by traditional advertising agencies. With Ad Store, Cappelli could do his kind of job-shop advertising without sacrificing quality. Compared to big agencies, Ad Store is more profitable per employee, generating almost $6 million in its 1999 revenue. Cappelli claimed that his profit margins are from 48%-52%, whereas big agencies' profit margins are only around 10%.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Stewart company faces bumpy road
Article Abstract:
Martha Stewart will be indicted on charges of insider trading and the lady who prided herself as an epitome of domestic perfection could face prison charges. The case focuses on her sale of nearly 4000 ImClone shares a day before a government announcement that it would reject ImClone's application for approval of its cancer-fighting drug Erbitux
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Victoria's secret weapon: Ad exec
Article Abstract:
Resource Marketing, a Columbus, OH-based advertising agency, is behind the successful advertisement of Victoria's Secret in Super Bowl 1999. The intimate apparel company's Internet Webcast recorded 1 million hits from around the world while the Super Bowl game was being played. The agency, which was hired by Victoria's Secret in May 1998, is owned by Nancy Kramer, who was also responsible for the successful ad of CompuServe in the 1997 SuperBowl that propelled the company over America Online.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Income tax cuts urged to offset Katrina's effect on big provinces. U.S. to kill tax break scheme
- Abstracts: Doubt greets United-US Airways promise to cap fares. Airlines raise fares third time in 2000. Rivals join Continental in raising fares
- Abstracts: Upscale hotels trim weekend rates to fill rooms. Aiming to please women
- Abstracts: Online brokers unlikely to pull ads if market slows. Nissan ads hawk cool lifestyle and cars. Mercedes ads tickle buyers' funny bones
- Abstracts: Fund scandal 'serious as a heart attack' to investors. Delta seeks action against pilots. How broker to the stars came to be behind bars