Rules on patient privacy force companies to seek new ways to distribute samples and information
Article Abstract:
Now that the Health Insurance Portability and Accountability Act has taken effect, doctors may no longer share information about patients with marketers. Physicians may ask patients to provide personal information to marketers on an opt-in basis. This method appears to be working, with temporary, minor ailments producing better opt-in results, as consumers seek out free merchandise in the form of marketers' samples and discount coupons.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2003
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F.D.A. Panel Votes Against Sale of Statins Over Counter
Article Abstract:
While a Food and Drug Administration Advisory Panel voted against recommending the over-the-counter sale of Mevacor, a popular and well-established cholesterol-lowering drug, Merck and Johnson & Johnson plan to keep on trying to win approval.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
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Pfizer to Halt Its Advertising Of Celebrex To Consumers
Article Abstract:
Pharmaceutical company Pfizer Inc. will stop advertising the pain reliever Celebrex. The company already spent over $71 million advertising Celebrex, which has been shown to increase the risk of heart attacks.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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