Talbots dresses for success on three fronts
Article Abstract:
Talbots Inc sells its merchandise through multi-channel marketing consisting of the store, catalogs and online store. The three-sided sales strategy, with each side supporting and strengthening the other, could become the model for major retailers in the US. The reason is that customers who use all three sales venues spend 25% more with that retailer, underscoring the strong influence Web sites have on driving in- store and catalog sales.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Renovations of grandeur
Article Abstract:
Home Depot launched Expo as an upscale home improvement chain in an attempt to duplicate its $30 billion success by offering many choices, competitive prices and a knowledgeable sales force for the division. Expo's high-end merchandise is expected to fill a niche market, as indicated by the increasing number of its stores in the country. Expo also offers the services of an interior designer and project manager.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
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Store cards: a gift guaranteed to please
Article Abstract:
Retailers are offering gift cards as one of the options to simplify gift selection. Gift cards are prepaid plastic cards which are sold in certain denominations. The cards can be picked up at checkout counters and activated whule paying for other goods. Among the retailers that are selling gift cards online are department store Sears, consumer electronics store Best Buy and home improvement chain Home Depot.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
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