Talks on selling TV time slog on, as agencies hem and haw over prices amid a slowdown

Article Abstract:

Myers Reports that TV networks may take in 8% less than last year for this season's commercials, of which they sell about 3/4's before the season commences. Ad agencies are clamoring for lower prices from ABC, Fox, CBS, UPN, NBC and WB with the economy lagging and television's ad influence waning. Though last year's season started with an $8.1 billion commitment for commercials, $1 billion came later through the season, so the committed $6.8-$7.5 billion for 2001-02 may yet get boosted again. Agencies expect deals to be made.

Prices and rates, Television broadcasting industry, Cable television broadcasting industry, Television advertising

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A British line of beauty products hires a U.S. shop for a U.S. foray

Article Abstract:

British toiletries company, Boots Group PLC has hired the marketing firm Shepardson Stern and Kaminsky to oversee the introduction of its products into the U.S. market. Boots hair and skin products will be marketed as private label products at Target.

United Kingdom, Marketing procedures, Contracts & orders received, Toilet preparations, Global Marketing, Contracts & orders let, Contracts, Toiletries industry, Marketing industry, Contract agreement, International marketing, Boots Group PLC, Shepardson Stern and Kaminsky

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Merrill Lynch, a Wall Street institution, distills its image down to its signature bull

Article Abstract:

Merrill Lynch & Co. is set to replace its 'Be Bullish' slogan with 'Ask Merrill.' J. Walter Thompson's New York office designed the campaign, which will retain the stylized bull symbol long associated with the brokerage.

Securities Dealers, Investment Banking and Securities Dealing, Security brokers and dealers, Campaign Themes, Bear market, Influence, Advertising, Securities industry, Criticism and interpretation, Advertising campaigns, MER, Merrill Lynch & Company Inc., Slogans

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