The New Marketing Chief Is Likely to Steer a Less-Cola Future

Article Abstract:

Mary E. Minnick has been promoted from overseeing non-cola products at Coca Cola Co. to a chief marketing position, and will likely use her experience to broaden the company's appeal.

Marketing procedures, Product introduction, New Products/Services, Asia, Global Marketing, Appointments, resignations and dismissals, International marketing, Minnick, Mary E.

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All Is Not Sweet at the Home Base of Coca-Cola

Article Abstract:

Coca Cola Company is doing well internationally, but infighting, high management turnover and layoffs in the United States are putting a strain on the company.

Sales, profits & dividends, Beliefs, opinions and attitudes, Company sales and earnings, Company earnings/profit, Isdell, E. Neville

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Is the Steel Industry in a Boom or on a Bubble?

Article Abstract:

While last year was a good year for the steel industry, analysts are unsure if the boom will continue.

China, Forecasts, trends, outlooks, Blast furnaces and steel mills, Economic aspects, Forecasts and trends, International aspects, Market trend/market analysis, Steel industry, 2004 AD, 2005 AD

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