Getting colors right with new technology

Article Abstract:

E-Color's True Internet Color software is designed to allow Web page colors to be displayed uniformly across several Web sites. The software is downloaded by the users, who then answer a few questions about their monitor configuration. Thereafter, when shopping for clothes or furnishings, at Web sites which also use the software, colors are adjusted to compensate for display variations. The Pantone standard seeks to assign each color a unique number. If this number is adopted by manufacturers and retailers, shoppers will be able to search Web sites by clicking on a color chart, and therby linking to the clothes, shoes, or furnishings in the shades they seek.

Services development, Internet, Internet/Web technology application, Technology application, Graphics/imaging utility, Graphics utilities, Pantone Inc., E-Color Inc.

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The Postal Service is going right along with the trend of putting ads on everything in sight

Article Abstract:

The USPS is creating the Postal Ad Network to sell ad space on its delivery trucks, mail boxes, post offices, and Web site. America Online, Visa International and Universal Pictures were year 2000 participants.

Marketing/Advertising Methods, Public Mail & Express Services, Postal Service, U.S. Postal Service, Outdoor advertising services, Outdoor Advertising, Display Advertising, Usage, Advertising agencies, Contracts, United States. Postal Service, Transit advertising

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A new Web site offers everything you wanted to know about brands in the Internet age

Article Abstract:

Branding consultancy Interbrand, in New York, introduces Brandchannel.com, a Web site meant to serve as an online international exchange on the topic of branding. For all its ostensible benefits to users and to the branding industry, Brandchannel essentially serves as a way to promote Interbrand.

Agency Self Promotion, Information services, Brand choice, Brand name products, Brand names, Interbrand Corp.

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