The ocean roars. their eyes meet. A kiss is imminent. Forget the phone
Article Abstract:
OneRedCube has launched a new ad campaign featuring a sexy TV commercial that resembles arty TV ads for for perfume. The ad aims to make the consumer feel emotionally connected to the product, a unified messaging service. Created by AG Worldwide, the ad is meant to give consumers a sense of what it's like to have precious time given back to them as a result of not having to answer phones, pagers and faxes.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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TV spots for women's basketball showcase the beauty and grace of the game and its players
Article Abstract:
The Women's National Basketball Association's ad campaign title is Basketball Is Beautiful. The campaign was created by the New York office of Wieden & Kennedy, and tries to break any misconception that women aren't able to play as well as men.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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The Postal Service, lightening up, sends a thoughtful holiday greeting by way of a TV spot
Article Abstract:
Recovering somewhat from the US economic downturn, bioterrorism threats and the Sep. 11 terrorist attacks, the US Postal Service has unveiled a new holiday ad campaign. The new campaign, designed by Leo Burnett USA, Chicago, IL, focuses on holiday connections and features real postal service employees going about their jobs while providing the services that help friends, family and businesses stay connected during the holidays.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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- Abstracts: The 2002 Winter Olympics are spawning new campaigns and expanding some older ones. Best Western beefs up TV spending in what it sees as a key year
- Abstracts: In Silicon Valley, loyalty means paying a high price; cultural strengths help offset loss of paper wealth. Computer Associates considers severance for some it fired
- Abstracts: Dot-com woes, stock market turmoil crimp holiday party spirit. Mass delivery of 'Goblet' makes 'e-commerce history'
- Abstracts: Rupert Murdoch lends his voice to those worried about a cooling of television ad spending. Some eerie TV spots predict a future when traditional stock exchanges won't be necessary
- Abstracts: Public service ads had a record year in 2000, and the ad council has high hopes about 2001. A drama about the ad world and the people who make it work