In a wee bit of a stretch, not-so-Irish marketers jump on the St. Patrick's Day bandwagon

Article Abstract:

The mass popularity of St. Patrick's Day has driven advertising companies to promote products that may not be so Irish in order to profit from the immense social approval of the holiday. For example, Anheuser-Bush is introducing their new lager in print ads, emphasizing the so-called "Irish-style" of the beer.

Beer & Other Malt Beverages, Breweries, Malt beverages, Advertising, Economic aspects, Brewing industry, Anheuser-Busch Companies Inc., Saint Patricks Day, Richards Group Inc.

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Topps uses Mickey Mantle, old-style cards and bubble gum to help sales and celebrate 50 years

Article Abstract:

G2 ad agency has created a new ad campaign for Topps Company Inc. The campaign promotes Topps' 50-year anniversary of selling baseball trading cards. To increase past sluggish sales, the cards have been redesigned in the 1950's-style as Topps Heritage line and the stick of bubble gum, missing for several years, is back. The cost of a package is three dollars.

All Other Publishers, Chewing gum, Nonchocolate Confectionery Manufacturing, Commercial Printing, Promotion, Cards ex Greeting Cards, Contracts, Topps Company Inc., TOPP, Candy industry, Hobby supplies industry, Trading card industry, Trading cards, G2 Advertising

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Companies are developing brand messages as a way to inspire loyalty among employees

Article Abstract:

There is consumer brand loyalty and there is corporate branding. Now there is a distinction referred to as 'employer branding,' something Southwest Airlines does best. The corporate brand message from the airline is 'a symbol of freedom,' for employees, it is, 'freedom begins with me.' But most companies haven't embraced the newer concept to the same extent as Southwest was able to. And most don't see much distinction between the corporate brand and the employer branding. When it works, it aids the company with recruitment and retention.

Employment, Employee Recruitment, Corporate Images, Positioning, Employee retention

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