Black ad execs see bright future in field
Article Abstract:
The US advertising industry has a low percentage of African-American employees. Firms are increasingly recruiting people from ethnic minorities in order to become diverse in their operations and be customer-oriented. Previously, blacks and other minorities did not perceive advertising as a promising career due to racial inequalities. The future nevertheless looks optimistic as opportunities expand and hiring practices become more oriented toward minorities.
Publication Name: The Crisis
Subject: Political science
ISSN: 0011-1422
Year: 1995
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Sylvia Rhone succeeds with an ear for music and a head for business
Article Abstract:
Sylvia Rhone, Chairwoman of Elektra/East West Records, considers the rise of people, who have been promoted by her music field as the greatest achievement of her career Rhone, whose childhood dream was to dominate the music business, is the first African-American woman to attain top position in a full-line record company. She feels though people of different cultures are in the industry racism is still prevalent.
Publication Name: The Crisis
Subject: Political science
ISSN: 0011-1422
Year: 1995
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Black ad man succeeds in white-dominated industry
Article Abstract:
Alvin C. Gay is successful in the advertising industry through perseverance and has become the senior vice-president and executive producer at Ogilvy and Mather, a multinational advertising agency in New York. He opines that talented and hard working minority people can achieve success in advertising enterprises by working hard and by being committed.
Publication Name: The Crisis
Subject: Political science
ISSN: 0011-1422
Year: 1995
User Contributions:
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