A comparison of two process tracing methods for choice tasks
Article Abstract:
A computerized process tracing tool, Mouselab, and an eye tracking system called Eyegaze were used to compare information acquisition behavior for choice tasks. An experiment was conducted using apartment selection tasks and gambles. Significant differences were found in decision processes as a result of the process tracing method used. The amount of time needed to acquire information was higher with computerized process tracing tools, as against eye tracking systems. Thus, more systematic information acquisition behavior was observed for those using Mouselab than those using Eyegaze.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 1996
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Effect of regret on post-choice valuation: the case of more than two alternatives
Article Abstract:
Post-choice valuation is affected by satisfaction and regret. A proposed model of post-choice valuation revealed that rejoicing enables a person to experience a positive post-choice valuation despite having a performance that falls short of expectations. People tend to select the best-performing forgone alternative as a reference point for comparison whenever the outcome is positive. On the other hand, worst-performing forgone alternative is selected as a reference point for comparison whenever the outcome is negative.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 1998
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