A cross-cultural investigation of consumer e-shopping adoption

Article Abstract:

The impact of cultural values on consumer's decision to adopt e-commerce trend in the United States and Korea is examined. Though the results of the study of college students of both the countries indicated similarity in behavioral choice, the factors that influenced consumers' decision varied. The impact of cultural values on consumer's decision to adopt e-commerce trend in the United States and Korea is examined. Though the results of the study of college students of both the countries indicated similarity in behavioral choice, the factors that influenced consumers' decision varied.

United States, South Korea, Usage, Electronic commerce, E-commerce, Culture, Civilization

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Revealed Versus Hidden Attributes as Determinants of Perceived Product Quality

Article Abstract:

The relationship between revealed quality and hidden quality when making consumer choices is examined. Three products, batteries, envelopes, and lighters, are examined. The possibility that extrinsic cues, such as price and country of manufacture, are tested to see how they influence the buying decision. These extrinsic cues have a large effect on consumer purchase of batteries, where quality is hidden. Where quality is revealed, as in the case of envelopes, extrinsic cues have less importance in purchasing decisions.

Quality control

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Procedural priming effects on spontaneous inference formation

Article Abstract:

The usefulness of procedural priming in assessing consumers' inferences about products, particularly when they lack product information, is described.

Product image

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