Effect propensity
Article Abstract:
Switchers are one of the groups of decision makers, whose choices are most sensitive to the specific conditions. The limited growth potential of the choice in options is "effect propensity," which is examined. The results of the studies on this proposition between price and quality and between risk and return are presented.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2004
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The effect of regulatory focus on the shape of probability-weighting function: Evidence from a cross-modality matching method
Article Abstract:
The prospect theory proposed by Kahneman and Tversky was analyzed in two studies. The conclusions drawn about the influence of regulatory focus on the feelings of probabilities are discussed.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2004
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Entrepreneurs and evolutionary biology: the relationship between testosterone and new venture creation
Article Abstract:
Relation between biological characterictics such as the level of testosterone and an enterpreneur's behavior while starting a new company or deal is examined.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 2006
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