Herbert Simon and the concept of dispersed enrepreneurship
Article Abstract:
The authors propose that entrepreneurship, especially decision making and leadership, rests on process. The ideas of Herbert Simon are examined and analyzed.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
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Herbert Simon. Artificial intelligence as a framework for understanding intuition
Article Abstract:
The authors show how Herbert Simon's ideas on intuition are complementary with analytical thinking in its role of subconscious pattern recognition.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
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The behavioral economics of consumer brand choice: Establishing a methodology
Article Abstract:
The article looks at consumer brand selection and finds matching and maximization.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
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