Obituary: the life and work of Amos Tversky

Article Abstract:

Amos Tversky is considered as one of the most influential economic psychologists. He has written numerous articles about economic psychology and published them at Econometrica, the leading econometrics journal. Tversky's interests include mathematical psychology and measurement theory where he authored books, such as Mathematical Psychology: An Elementary Introduction and Foundations of Measurement. His work also focused on human judgment, risk perception and personal biases. Tversky died from metastatic melanoma at his home in California, he was 59.

Authors, Obituary, Writers, Tversky, Amos

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Globalisation of marketing communication?

Article Abstract:

A distinction is made among the four levels of standardization resulting from the globalization of markets: mission, proposition, concept and execution. Different or identical elements at each level may be applied across cultures, leading to global, adaptation, differentiation and local communication strategies. The variables affecting communication standardization are target-group similarity, item similarity, product/service, exogenous market factors, and the advertiser's organizational structure.

Standards, International aspects, Marketing communications, Export marketing

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Fear and loathing no more: the emergence of collaboration between economists and psychologists

Article Abstract:

The professional deference that has evolved between economists and psychologists in the recent past is discussed. Psychologists accept the economists view for determining the actual behavior. Vice-versa, the economists are spending time in understanding the underlying factors in decision making by an individual rather than computing mere probabilities. The benefits from convergence of the two streams are assessed.

Netherlands, Research and Development in the Social Sciences and Humanities, Alliances, partnerships, Economists, Methods, Decision-making, Decision making, Beliefs, opinions and attitudes, Alliances and partnerships

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