The dynamic process tracing approach: towards the development of a new methodology for the analysis of complex consumer behaviours

Article Abstract:

Dynamic Process Training Approach is emerging as a new process to evaluate varied consumer behavior. The complex selection process of consumers can be decomposed in groups of behavior traces, which provide a better understanding of consumer attitude patterns. However, the new approach, which was studied within the province of financial and savings management, may only be largely functional in long-term evaluations of consumer attitudes. Nevertheless, the outstanding results of this methodology offer a beneficial springboard towards a sound decision-making process.

Personal finance

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The direct and indirect influences of human values on product ownership

Article Abstract:

A model was formulated which illustrates the role of human values on the product choice of consumers. The model shows that human values can either directly or indirectly affect consumers' product choice. Such effect depends on the meaning of the product and the type of judgement utilized by the consumer to assess the meaning. A direct effect was observed on product choice when consumers attend to the symbolic meaning of the product and undertake an affective judgement.

Research, Consumption (Economics), Consumer preferences

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Prototypicality and structure of the saving concept for consumers

Article Abstract:

Consumers classify the prototypicality of various forms of savings. It is done in relation to the demographic variables by savings that are either contractual versus non-contractual; savings as a means to increase and/or maintain wealth; and by fixed or non-fixed interests of savings. Savings and how the consumers save are induced by their applicability and what they can get from the savings.

Social aspects

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