The effect of correlation between price and quality on consumer choice
Article Abstract:
The price-expectancy model of consumer choice indicates that consumers assess products by comparing the real price with a reference or expected price which is derived from a product's quality, and the price-quality correlation of the product category. Product preferences differ according to the subjective correlation between price and quality. Increase in subjective correlation has a similar effect on the relative preference for higher priced/higher quality products over lower priced/lower quality products.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 1998
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The influence of portfolio characteristics and investment period on investment choice
Article Abstract:
The ability of investors to predict return distributions at the end of an investment period based on the annual return distribution and the return distributions of their constituents is studied. Results show that most investors underestimate the growth of investments and fail to consider distributional information when planning their portfolios. Many also incorrectly adjust mean return and probability losses.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 1996
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Multiattribute choice for the lazy decision maker: let the alternatives decide!
Article Abstract:
The multiattribute choice method for decision-making is discussed. The process involves the assignment of weights to different alternatives by the decision maker (DM). These weights are then ranked to determine the preferences of the (DM). The method is further extended to the situation when no weights are specified. In such cases, weights are generated based on the existing data.
Publication Name: Organizational Behavior & Human Decision Processes
Subject: Psychology and mental health
ISSN: 0749-5978
Year: 1995
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