Data mining unmasked

Article Abstract:

Data mining has to do with mathematical analysis of large volumes of customer data, such as demographics, credit histories, product preferences, transactions, and click-stream patterns, to identify patterns and trends. Data mining is a much deeper sort of analysis than real-time online analytics, also known as collaborative filtering. Opinions differ about the value of data mining, but one objection to it is being loudly vocalized. Tying the data to the habits and preferences of a particular customer generates anxiety among people concerned about personal privacy.

Electronic computers, Electronic Computer Manufacturing, Market Research, Management Informatn Computer Systems, Privacy issue, Privacy, Marketing, Electronic commerce, E-commerce, Customer service, Customer relations, Data warehousing, Data warehousing/data mining, Data mining

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Building rapport, building sucess

Article Abstract:

Relations between creative groups and IT professionals should be nurtured, whether IT is handled in-house or outsourced. IT staffers need to be turned into allies, not adversaries. Business managers should familiarize themselves with IT lingo, and about available technologies. Managers should not assume that IT is intimately aware of business needs or is informed about related technologies.

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Managing the virtual workspace

Article Abstract:

A multitude of companies, products and technologies is evolving into existence in markets involving virtual workplace management. Project collaboration and workflow processes are areas of intense activity, and protection of digital rights is currently the hottest trend of all. Many new companies are appearing that offer digital content management solutions for publishers.

Publishing industry, Analysis, Forecasts and trends, Industry trend, Cover Story, Virtual reality, Virtual reality technology

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