The Swatch
Article Abstract:
The introduction of the Swatch watch saved the Swiss watch industry, which was unable to compete with the digital watches produced by the Japanese. Swatch is a cheap watch with only 50 components compared with the conventional 90. This enabled them to be produced in a variety of different colours and designs, which turned them into a fashion accessory. Due to the limited editions, they have become collector's items.
Publication Name: Design (London, England)
Subject: Architecture and design industries
ISSN: 0011-9245
Year: 1993
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Gavino Sanna: the shootist
Article Abstract:
The advertising career of Gavino Sanna is profiled, with focus on his professional ambitions and his style of work. The quality of his advertisements are described as conveying a discrete but firm message. Sanna's ambition to retire as the best in the trade is presented.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2000
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Trick or treat
Article Abstract:
Advice on organising Halloween activities for children is offered. Practical suggestions are given on costumes, foods and craft activities.
Publication Name: Parenting
Subject: Family and marriage
ISSN: 0890-247X
Year: 2000
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