Is corporate identity dead?

Article Abstract:

Corporate identity is bankrupt. Corporate communications are patchwork programs that do not portray credible, relevant and consistent company portraits. To be successful, efforts to shape unified corporate images must be approached from a different, but not necessarily an entirely new, perspective. Companies that support innovative communications and have single-minded direction have familiar, recognizable corporate voices.

Analysis, Corporate image, Speeches, lectures and essays, Transcript, Siegel, Alan

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MINI: Let's motor

Article Abstract:

Frank Stephenson's new design of the MINI car has succeeded in building a culture of being the smallest automobile sold in the United States. MINI's long-term success can be attributed to the individuality brought by customization and it has used design to communicate attitude and individuality.

Practice, Design and construction, Automobile engineers, Automotive engineers, Stephenson, Frank, Mini Cooper (Automobile)

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Danish Air Transport corporate identity

Article Abstract:

Finn Nygaard designs, Danish Air Transport (DATs) identity to match the spirit with which the company works with aircraft and flight is presented. One of their recent assignments is to offer ambulance flights in the European community.

Denmark, Air Transportation, Scheduled, And Air Courier Services, Management, Airlines, Company business management, Danish Air Transport

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