Makeover
Article Abstract:
Aiwa America hired the Jefferson/Acker advertising agency to reshape its brand identity and increase awareness of the company as a manufacturer of computer backup storage systems. The Jefferson/Acker team created a series of ads concentrated on communicating the reliability of Aiwa's backup systems, using skydiving as a metaphor. Technologies used included several Apple Power Macintoshes loaded with RAM and disk space, NEC 21-inch monitors, Canon color printers, Agfa scanners, and Adobe Photoshop and Illustrator and QuarkXPress software. Typographic treatments were created with several Adobe fonts. Jefferson/Acker is a small agency based in Manhattan Beach, CA, that now has an impressive client list including Toshiba and Amway, but it works for fewer than 10 companies in all within a narrow high-tech niche. The Aiwa ads proved highly effective in increasing traffic to the company's trade-show booth.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1998
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Road signs
Article Abstract:
The Port of Long Beach hired Hunt Design Associates of Pasadena, CA in 1991 to correct problems with poorly-designed road signs that caused visitors and truckers to become lost amid the port's maze of streets, piers and berths. The Hunt staff recognized the confusing nomenclature of the 11 piers and 224 berths and that too many signs would be needed just to explain it; they soon were assigned to the port's traffic and engineering department. Hunt created a new system with logical, easy-to-follow sign layout and generated color compositions for each sign as well as small-scale models and detailed schematics for the sign fabricator. It used Adobe Illustrator to produce foldout guides explaining the port's signage system and converted the files to drawings marking dimensions and construction specifications with the aid of Deneba Canvas.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1997
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Makeover brochure
Article Abstract:
Kelly Kolar of Kolar Systems assisted Gary and Benet Wesdrop's Jewel-Craft in redesigning the company's sales kit in conformity with the business's contemporary image. Kolar showed several corporate identity systems that she had created for her clients, and provided three options including one with an idea for a pamphlet. Kolar advised Jewel-Craft on the structuring of the sales kit, using concepts that a writer collected by interviewing the Wesdrops and photographs of the craft work that were being done by Jewel-Craft. The information was structured into five major facets of the business, and each category was made into a title on the top of each page. Jewel-Craft provided the quotes and the words at the top of each page. Addition of the company logo completed the sales kit.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1997
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