Template for success: the man behind the standard in page composition software
Article Abstract:
Paul Brainerd's education and career experiences led him to the founding and presidency of Aldus Corp. and to the creation of the Pagemaker page description software package, possibly the best known product for Macintosh computers. Brainerd was the person who coined the phrase "desktop publishing", and his concept created a new application by integrating microcomputers, laser printers, and a new type of software. Aldus now has 48 employees; included is a customer support staff that fields over 140 calls each day. Currently, the company is creating an IBM PC version of its Pagemaker software. Brainerd believes that the visual-design qualities of communication are neglected and that Pagemaker will help provide tools for both business users and graphic-design professionals. His current goals include expanding the international market for Pagemaker, broadening Aldus's product line, and refining the company's and the product's images.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1986
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Talking Type
Article Abstract:
'Publish!' editors interview experts in the typographic arts industry at a roundtable discussion on the state of digital type. Leading type designers and typographers at the meeting include: Bitstream Inc's director of new product development, David Berlow; 'Newsweek', 'New York Times' and 'Rolling Stone' designer and art director, Roger Black; Compugraphic Corp's Type Div manager of business development, Ned Bunnell; Bitstream Inc's VP for design, Matthew Carter; Monotype Corp's director of type development, Jeff Level; The Company's director, Mike Parker; Greenwood Press's letterpress book designer and director, Jack Stauffacher; and Adobe Systems's director of typography, Sumner Stone. Topics covered during the discussion include: user needs, resolution standards, type design and arranging by amateurs, who is responsible for training digital type users, legibility, and choosing appropriate type faces. faces and olu
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1988
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Apple outlines new font strategy
Article Abstract:
With the release of Macintosh System 7.0 operating software in 1990, Apple Computer plans to provide outline font support for its entire Macintosh line with the System 7.0-level Font Manager. Apple's font strategy is to allow a user to see fonts on screen as they are expected to appear on paper, but it also means there will be two major Macintosh font standards: Apple's and Adobe's. The choice between two font standards is certain to cause confusion, although both firms say they will cooperate. With System 7.0, Apple intends to make font handling easier. Apple will provide a core set of fonts, and expects third-party developers to come up with downloadable typeface packages. At least 2Mbytes of Macintosh memory will be necessary to take advantage of Apple's outline fonts.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1989
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