The expanding ocean of difference between academic research and book publishing
Article Abstract:
The general quality of book proposals submitted to academic publishers has improved, yet scholars must be aware of the commercial viability of their work. Peer review is the key to scholarly publishing although electronic publishing increases the availability of non-commercial research.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2001
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Challenges to scholarly publishing
Article Abstract:
Professional and scholarly publishing face challenges from Internet users, service and technology companies, and distance-learning programs delivered digitally. These challenges can be managed by clearly defining marketing presence, engaging new media, and maintaining reputation.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2001
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From many demands arise seven essentials
Article Abstract:
The publishing industry faces many changes in the 21st century. These include information management, creating accurate customer profiles, title location, understanding consumer needs, tracking a book's lifecycle, the need for partnerships, and globalization.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2001
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