How to win friends and influence profits
Article Abstract:
Issues concerning the differences between sales campaigns and marketing strategies are presented. Reference is made to the importance of marketing as a preparation for selling, and the need for better marketing training for staff in the property industry.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Made of data and concrete
Article Abstract:
Issues are presented concerning the importance of market research in the development of a marketing policy for the real estate industry. The market research which should be carried out before development commences is discussed.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
How to capture more in the web
Article Abstract:
Issues are presented concerning the increasing popularity of using websites as a tool for the marketing of commercial property. Factors influencing the exploitation of internet marketing opportunities are discussed.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Dot.commers find their spot. Visions of a new SoHo. Maybe babies
- Abstracts: Howkins & Harrison (a firm) v Tyler and another. Habermann v Koehler and another. Markfield Investments Ltd v Evans
- Abstracts: Friendly advice on offer. Confidence boosted. Demand for space adds up
- Abstracts: Church Commissioners for England v Ibrahim and another. Gilje and others v Charlegrove Securities Ltd. Gatwick Parking Services Ltd v Sargent
- Abstracts: The price we pay for shyness. The high cost of ludicrous journalism. Brown's dilemma bodes ill for projects