Advertising planner '83

Article Abstract:

Hardware stores are advertising more than in 1981 a survey of over 300 retailers indicates. Most are using co-op advertising funds as part of their advertising budgets. While the size of ads tends to be shrinking, the strategy now is increased frequency to maintain name familiarity with the public.

Retail stores, Surveys, Hardware stores, Stores

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Developing the ad budget and plan

Article Abstract:

To attract new customers and to sell more merchandise, the hardware retailer should mount an aggressive and well-planned advertising campaign. How much to spend and how to spend it are questions of primary importance.

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Focus on energy: World's Fair offers promotional tie-ins

Article Abstract:

The International Energy Exposition in Knoxville features energy products, and offers advertising, educational, and promotional materials as well. Hardware and building supply dealers will be especially interested.

Lumber and other building materials, Exhibitions, Building materials, Wind power, Fairs and festivals, Alternative energy sources, Renewable energy, Solar energy, 1982 AD, International Energy Exposition, 1982

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