Are you being served?

Article Abstract:

Foreign takeovers of UK department stores can be both disastrous and successful. The Seiko corporation took over Simpsons in 1991. Japanese shop assistants now serve and the store is geared towards Japanese clientele. The store will not be copied anywhere else in the world. The Egyptian Al-Fayed brothers who own the Edwardian department store Harrods have changed it for the worse. Liberty is well known for its true English nature. The Stewart-Liberty family own 35% of the shares. South African businessman Brian Myerson owns 18% and wants to buy the name to market internationally.

Mergers, acquisitions and divestments, Department stores

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Prize misjudgement

Article Abstract:

Iraqi architect Zaha Hadid encountered a great deal of opposition in 1996, and this led to her design for the Cardiff Opera House being rejected, even though she was the clear winner of an open international competition. The Cardiff Bay Development Corp and the Millennium Commission were able to mobilise local opinion against Hadid's extremely radical design, and this served to seriously undermine her position. She has gained widespread respect for the calm way in which she handled this situation.

Design and construction, Buildings and facilities, Public opinion, Theaters, Cardiff, Wales, Women architects, Hadid, Zaha

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I'd like to teach the world to sell

Article Abstract:

Comapanies increasingly adopt global advertising to create more spectacular advertisements without extra cost. Coca-Cola, British Airways and Benetton are examples. Their advertisements make them appear altruistic and democratic. The simple messages of such advertisements are translatable. The best ones have a strong image. The morals of different nations, especially Muslim countries and the Middle East, must be considered.

Analysis, International aspects, Advertising, Advertising campaigns

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