UK: HONDA LOGO SUPERMINI IN LOW KEY LAUNCH
Article Abstract:
Honda has launched its new supermini, the Logo, costing GB[pound] 9,495. The Honda Logo was given a low-key debut. It is based on a four-year old design, which will die in two years time to be replaced by a new Euro-specific version built in the UK. The Logo is in preparation for 2002. The Logo is not intended to dominate the market but to allow Honda to research the market. It will sell mainly to young, female urban buyers. Honda's brand strength lies in older buyers and it is hard to imagine that the Logo will lower its age profile significantly.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 2000
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GERMANY: ALLROAD FOUR-BY-FOUR MODEL FROM AUDI
Article Abstract:
Audi of Germany has introduced a new four-by-four offroader, the allroad. It is designed to combine the capabilities of the offroader with the comfort and appearance of the estate car, and it shows some similarities with the Audi A6 Avant. The allroad offers four wheel drive, height-adjustable, self levelling air suspension, and automatic electronic differential locks. The allroad is capable of dealing with rough terrain, although it is thought to be more cumbersome than the A6 in certain road situations. It is available with a 180bhp TDI V6 diesel engine, or a 250bhp twin-turbo 2.7T V6 petrol engine, with five-speed tiptronic automatic transmission, or a six-speed manual gearbox.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 2000
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UK: HONDA LAUNCHES NEW CIVIC MODEL
Article Abstract:
A new generation of the Civic model is being launched by Japanese car manufacturer Honda in the UK, with the five-door and three-door versions to be built at the UK plant in Swindon for the global market. The new generation is said to be the most radical, excluding the Shuttle model launched in 1994. It has adopted the interior space and good visibility of the MPV and combined them with classic mid-size family hatchback design. The 16-valve 1.4i S model will go on sale at GB[pound] 11,995.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 2000
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