Getting inside our heads

Article Abstract:

Focus groups are becoming extremely widely used in the UK. They have been used for many years by advertising agencies to assess consumer opinion about brands, new products and advertising campaigns, and are now starting to be used by political parties and other groups too. However, there are mixed views about whether focus groups are really effective. Some participants may be too shy to say what they really think, while others attend simply for the money and others deliberately misrepresent their views. The advertising industry believes that focus groups can be useful as long as the consumers selected are genuine.

Advertising Management, Management, Advertising, Marketing management, Focus groups

---

New line of business

Article Abstract:

Drug abuse was common in well paid financial services jobs in the United Kingdom in the 1980s and is more common among UK employees than is often realised. The Institute of Personnel and Development found that 15% of personnel professionals' organizations had discovered employee drug abuse, from a survey of 1,500 professionals. Drug tests are carried out by some companies, especially US firms, but they are controversial. Policies on tackling usage are also needed if tests are to be carried out.

Business Personnel Management, United Kingdom, Research, Human resource management, Management research, Employee drug abuse

---

A moment of madness: a lifetime of regret?

Article Abstract:

Misconduct can have a very negative impact on the career development of professionals such as doctors, dentists, lawyers and accountants. In the case of gross professional misconduct, the individual can be struck off by the relevant professional body. It is also possible that misconduct that has no relevance to the individual's profession can have a negative impact on career development. It may lead to social ostracism at work, for example, or could even force a move to a different employer.

Misconduct in office

Similar abstracts:

• Abstracts: On the edges of madness. The life and loves of Duncan Grant. Leighton's secret life
• Abstracts: Good can also rise from the ashes. True story behind a feathery farce. Ceremony turns to farce as wind steals Ghandi's 'forgotten' ashes
• Abstracts: The financial facts of married life. Surprise shares fund a great escape
• Abstracts: My heritage is your heritage. Secret Superwomen
• Abstracts: Careers in the fast lane. Less grog, more graduation. Time to make an exhibition of yourself

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.