Goodbye garret, this is the Nineties

Article Abstract:

Those employed in advertising in a creative capacity have traditionally had to struggle to establish a career, but have benefited from a great deal of personal freedom. However, this situation is now beginning to change. There is more pressure on creatives to be conventional in appearance, and they are increasingly expected to attend meetings regularly. Creatives themselves are beginning to realize that teamworking can offer significant benefits. It allows them to make a clear contribution to the creative process, and also ensures that they can see the ultimate impact of their work.

Advertising agencies, Beliefs, opinions and attitudes, Advertising executives

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Big trouble for breakfast

Article Abstract:

'The Big Breakfast' remains an extremely important programme for Channel 4, even though audience numbers have declined significantly. This programme will account for around 5% of Channel 4's advertising revenue in 1999, at around 30 million pounds sterling. It attracts a young audience, and is therefore particularly valuable to advertisers. The programme is also very important to Planet 24, earning the company 20 million pounds sterling a year. It remains uncertain whether the programme's producers will be able to find the right combination of presenters to boost audience levels.

Television Broadcasting, Television, Television broadcasting industry

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This ad is good for you

Article Abstract:

Advertising for Guinness has attracted considerable attention and admiration since this drink was launched in the UK in 1929. This advertising seemed to have been losing its impact over recent years, but two recent television advertisements have served to revive the public profile of Guinness and bring renewed respect for its advertising. One advertisement features an ageing Italian swimmer in a race against a pint of Guinness, while the other focuses on a group of surfers waiting for the ultimate wave.

Comment:

Has seen ad impact decline in recent years

Beer & Other Malt Beverages, Breweries, Advertising Activity, Beer & Ale, Malt beverages, Alcoholic beverage industry, Brewing industry, Guinness PLC

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