Television's great defender swings into attack mode
Article Abstract:
A satellite distribution and joint marketing deal between Channel 5 Broadcasting and BSkyB would benefit both companies, according to David Elstein, chief executive of Channel 5 Broadcasting. Links with Channel 5 will allow BSkyB to target a further three or four million homes, while Channel 5 will be in a position to extend its coverage and purchase programmes more cheaply. However, Channel 5 must still face the challenge of retuning 12 million homes, an operation which will cost 120 million pounds sterling.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1996
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Where have you been, Mr Gyngell?
Article Abstract:
Television executive Bruce Gyngell was correct to state at a recent RTS dinner that terrestrial television channels must take strong action against the challenge posed by cable and satellite stations. However, he was wrong to claim that cable and satellite channels have no real presence in the UK. Indeed, cable and satellite channels account for more than 50% of total commercial viewing, and ITV sees a sharp decline in its share of viewing when a home installs a satellite dish or cable.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1996
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Taking into account the rough with the smooth
Article Abstract:
Advertising agency Saatchi and Saatchi has experienced considerable pressures over recent months, according to chairman Jennifer Laing. She is now looking towards a more positive future, hoping to divert media attention away from clashes with the Saatchi brothers. She has denied rumours that she plans to join Maurice Saatchi's new agency, and believes that Saatchi and Saatchi now has a stable foundation.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1996
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