The social background

Article Abstract:

The development of factory outlet stores and villages in the U.K. has been fueled by competitive pressures during the economic recession and the consumers' search for improved value. Several demographic and social changes have driven the development of out-of-town stores and factory outlets. Among them are the increasing mobility of households, the willingness of consumers to travel further to shop and general improvements in the trunk road and motorway network. An increasing aging population is also an important factor, with older age groups more willing to visit factory outlet stores.

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Consumer shopping

Article Abstract:

The U.S.-style factory outlet stores that have opened in the U.K. are popular with consumers, many of whom pay several visits each year. Research shows that, generally, shoppers are likely to be married women aged over 45, who are not working and whose children have left home. They tend not to be overly fashion-conscious and are attracted by value-for-money goods. Data also shows that more women than men shop at factory outlet villages. Families who visit these outlets tend to have teenage children, reflecting the appeal of the casual wear and sportswear outlets.

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Economic and social factors

Article Abstract:

The popularity of factory outlet stores and villages in the U.K. has been fueled by an uneven economic recovery and the search by consumers for good value. Retailing traditionally bears the brunt of an economic downturn and the latest recession in Britain was prolonged by a regime of high interest rates, with high unemployment affecting the traditionally-safe service industries in southern England. Such factors have proved to be a strong incentive for consumers to seek value for money and turn to factory outlet villages.

Economic aspects, Economic policy

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