Design for survival
Article Abstract:
Companies need to invest whatever is nessary to guarantee a competitive product rangeor their sales and margins will gradually disappear. Design should be seen as an investment which offfers high rates of return and not as an optional general overhead, and design and development activity planning should be part of an overall business strategy. A costed resource plan for each product should be produced and then an aggregated total should be compiled, along with an understanding of risk, such as technical or financial. After a product launch, financial monitoring should continue and a review undertaken to establish whether objectives have been met.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1992
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Design protection
Article Abstract:
Proper application of the intellectual property system helps companies protect design innovations, maximize new design development and optimize related profits. The publication of patents is a vital source of technical and commercial information and gives companies a strong basis for legal protection of innovatory products. The Patent Office serves as the guardian of intellectual property rights in the UK.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1996
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British Design Award winners
Article Abstract:
The British Design Awards are awarded each year by the Design Council sponsored by National Power. They are awarded to innovative products which have high performance and reliability levels and are easy to use and maintain. Some 1992 winners include the JCB Fastrac high speed tractor, the V-Test software testing system, and the Polifold roof for soft roof commercial vehicles.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1992
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