Foreign marketing control decisions of firms engaged in west-east technology transfer: a test of the transactions cost hypothesis

Article Abstract:

Transaction cost analysis (TCA) is a theory that predicts that a business will perform internally whichever activities it can undertake at lower cost through the establishment of internal management control and implementation system. The TCA hypothesis, when applied to actual research data showed that asset specificity was generally significant, though uncertainty also had a significant effect on external distributors usage decisions.

Marketing, International aspects, Marketing research, Market research

---

Technology broking activities in Europe - a survey

Article Abstract:

The EU's poll of technology brokerage activities in Europe reveals ample room to further grow and mature. Currently, such brokers are divided into technology-intensive players, strategy and management consultants, private companies, and public organizations. Since they are important in facilitating technology transfer to small- to medium-sized enterprises, several public policy recommendations are proposed.

Europe, Economic aspects, Surveys, Science and technology policy, Diffusion of innovations, Business brokerage

---

Similar abstracts:

• Abstracts: Evaluation of two support programs promoting international technology transfer between SMEs. Letter from the Gama World
• Abstracts: Elastic response of flexible polyurethane foams in uniaxial tension. Stresses induced in fiber-reinforced tubes due to changes in temperature and moisture
• Abstracts: Technology transfer in Thailand: descriptive validation of a technology transfer model. Developing countries and technology transfer
• Abstracts: Capability transfer in the Pacific Rim nations: the case of Japanese electrical and electronics firms. A model for entrepreneurial spin-offs from public technology sources

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.