Understanding buyer behavior in software services - Strategies for Indian firms
Article Abstract:
A model of Organization Buying Behavior (OBB) highlights the characteristics of the software services, the buying situation, and the factors influencing the buying process to develop propositions. Strategies are recommended for managers in software firms to market their services.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
A new revolutionary paradigm of software development for mainstream business operations
Article Abstract:
A study of the advancement of the development of software to support normal business functions is presented, with focus on the usage of conponent-based development and model-based development as means of improving software.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Application of total quality management techniques to safety analysis in software product development
Article Abstract:
The creation of a development technique that would include a proactive approach to software safety analysis is discussed. This work connects software engineering with classical industrial engineering activities.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Case studies in steel. Steel meets concrete to form new building. U.K. engineers give structural form to steel sculpture
- Abstracts: Changing patterns of innovation in a process-dominated industry. A survey of Chinese literature on the management of technology and innovation, 1987-1997
- Abstracts: Changing patterns of Japanese participation in US industries