Countervailing marlet responses to corporate co-optation and the ideological recruitment of consumption communities
Article Abstract:
The application of the co-optation theory to analyze the effect of political ideologies on the structure of consumption communities is described. The analysis of the emergence of community supported agriculture in response to corporate co-optation of the organic food movement is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Beauty and the beholder: toward an integrative model of communication source effects
Article Abstract:
A study examines the impact of message source, like endorser, spokesperson etc, on consumer attitude. Dual process theories is used for the study.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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A cue alone or a probe to think? The dual role of Affect in product evaluations
Article Abstract:
The application of heuristics, to analyse the effects of consumers' moods on the evaluation of consumer goods, is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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